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CRM - Maternity Cover
Generali Group
Group Digital channels is an unit reporting to the Group Chief Digital officer, with responsibility to:
• Define and execute Group Digital strategy leveraging the new technologies and digital channels
• Support the Business units in execution of the local digital strategies
• Lead Generali Customer relationship management Center of Excellence
• Develop data and digital capabilities and assets within the Group
• Define the approach and ensure the development of digital innovative solutions
The CRM Manager will work in the Generali CRM Center of Excellence that aims to further develop CRM ecosystem ensuring convergence, leveraging on global standards through collaboration with the entities within the Group. CRM CoE supports the business units in identification of the business needs, capabilities, gaps, and IT requirements, partner’s selection. It ensures fast to market delivery and the adoption of the preferred solutions.
The CRM manager will work together with the Central CRM CoE team and the Business Units on:
• Identification of the business needs, capabilities, gaps, and IT requirements on the selected markets
• Manage and deliver the CRM projects on the selected markets
• Measure project performance based on the Key Performance Indicators
• Support the markets to select the partners in the scope of CRM
• Share assets, best practices & knowledge within the CRM Community
• Support the CRM CoE Advisory board
• Support the CRM CoE on central partners management
• Preparing and delivering project management documents and presentations
Generali is a major player in the global insurance industry – a strategic and highly important sector for the growth, development and welfare of modern societies.
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